How can IBI Data help my company grow?
 
  SELL NEW CUSTOMERS:
Direct marketing, product trials, incentives, leads, campaign support, web solutions
     
   

How do I get prospects to try my products?

  • Send them an offer of a free trial or a rebate to lower the cost of entry.
  • Drive them to a web page that will answer their questions.
  • Respond to their questions. Pass that lead on to a sales person.
  • Get success stories and testimonials in their hands.
  • Identify good customers and then target customers that have similar profiles.
  • Have a partner like IBI Data, capable of handling all the details.
 
  RETAIN EXISTING CUSTOMERS:
Loyalty & equipment programs, customer service, warehousing, order fulfillment
     
   

How do I protect my customer base and make sure they are satisfied?

  • Create a loyalty program that rewards their long-term purchasing.
  • Give them free or reduced price equipment to reward their purchasing.
  • Make sure responses to them are personal and address their needs.
  • Educate them on how to use my products most effectively.
  • Keep them in the loop when there are innovations or improvements in my products.
  • Offer them POS materials whether personalized or not.
  • Have a partner like IBI Data, that cares about keeping my customers happy.
 
  PENETRATE CURRENT CUSTOMERS:
Gap Analysis, Volume Tracking,
Database Marketing, Tele-sales
     
   

How do I leverage what I know about a customer to take advantage of their current purchasing?

  • Use a centralized database to keep track of their various activities like incentives, leads, warehousing, etc.
  • Supplement that database with outside information whether from a chain HQ or distributors so I know what they purchase.
  • Identify things I can sell a customer that they don't already purchase.
  • Identify customers that I can switch to more profitable products.
  • Reach out to customers with a sales force armed with knowledge.
  • Give customers offers that reward category expansion.
  • Use targeted direct marketing.
  • Have a partner like IBI Data that knows how to gather and leverage this information.