How do you get prospects to try your products?
- Send them an offer of a free trial or a rebate to lower the cost of entry.
- Drive them to a web page that will answer their questions.
- Respond to their questions. Pass that lead on to a sales person.
- Get success stories and testimonials in their hands.
- Identify good customers and then target customers that have similar profiles.
- Have a partner like IBI Data, capable of handling all the details.
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